Services Equipo Roca puts forward two distinct services: Ethnographic Market Research Consulting Our core service is qualitative market research. We’ve done ethnography for a long time and firmly believe in the cultural and financial value it brings to companies. Equipo Roca is a full service shop experienced in providing clients with recruiting, research design, fieldwork/logistics, moderating, and research analysis. Secondarily, we offer consulting services designed to take our research experience and cultural knowledge into account when clients develop and execute marketing strategy. Equipo Roca team members spend a lot of time in the field, interacting with a cross-section of industries and people. Our observations give us insights that can help clients get the most out of existing and future marketing practices.